At JT, we believe that sound strategy should drive tactics, rather than implementing tactics in search of a strategy. We help clients determine the right approach to reach their target audiences.
We develop research-informed message platforms using a combination of value statements, data/proof points and testimonials/success stories to help paint a picture of an organization’s impact.
We work with clients to prepare for and manage issues and crisis. We help clients think about and plan for potential issues before they occur, as well as jump right in should a situation arise.
We implement multifaceted campaigns to help organizations raise awareness and gain supporters. We know how to reach people where they work, play and live using a variety of tactics.
We work with clients to identify the right voices for a coalition, secure their support and keep them engaged and mobilized throughout the campaign.
At JT, we take a strategic and targeted approach to media relations that includes determining the best story angles and identifying local and national reporters that might be interested in the story.
We have provided media training for clients including corporate executives, Board chairs, university presidents, elected leaders, field staff, hospital CEOs, nonprofit directors and many others. Our hands-on communications trainings are developed to meet the unique challenges and opportunities of each organization or individual.
There is no denying that public education has become increasingly polarized and politicized. Issues related to curriculum, diversity and inclusion, social-emotional wellness, LGBTQ issues and more have increased the need for public school districts to develop communications strategies and messages as they navigate these highly sensitive, incredibly important, and often emotional topics with their stakeholders.
JT is a valued and experienced communications partner and would welcome the opportunity to support your parents, faculty/staff, public and media communications with independent strategic counsel and advice, as well as hands-on implementation assistance. Learn more.